Saturday, April 25, 2020
Printing Press History Essays - Textual Scholarship, Typography
  Printing Press History    In the early 1450's rapid cultural change in Europe fueled a growing need for  the rapid and cheap production of written documents. Johannes Gutenberg, a  goldsmith and businessman from the mining town of Mainz in southern Germany,  borrowed money to develop a technology that could address this serious economic  bottleneck. Gutenberg foresaw enormous profit-making potential for a printing  press that used movable metal type. Gutenberg developed his press by combining  features of existing technologies: textile, papermaking and wine presses.    Perhaps his most significant innovation, however, was the efficient molding and  casting of movable metal type. Each letter was carved into the end of a steel  punch which was then hammered into a copper blank. The copper impression was  inserted into a mold and a molten alloy made of lead, antimony and bismuth was  poured in. The alloy cooled quickly and the resulting reverse image of the  letter attached to a lead base could be handled in minutes. In 1476, William    Caxton set up England's first printing press. Caxton had been a prolific  translator and found the printing press to be a marvelous way to amplify his  mission of promoting popular literature. Caxton printed and distributed a  variety of widely appealing narrative titles including the first popular edition  of Chaucer's The Canterbury Tales. Caxton was an enthusiastic editor and he  determined the diction, spelling and usage for all the books he printed. He  realized that English suffered from so much regional variation that many people  couldn't communicate with others from their own country. Caxton's contributions  as an editor and printer won him a good portion of the credit for standardizing  the English language. The printing press encouraged the pursuit of personal  privacy. Less expensive and more portable books lent themselves to solitary and  silent reading. This orientation to privacy was part of an emphasis on  individual rights and freedoms that print helped to develop. Print facilitated a  focus on fixed, verifiable truth, and on the human ability and right to choose  one's own intellectual path. In the early 1800's the development of continuous  rolls of paper, a steam-powered press and a way to use iron instead of wood for  building presses all added to the efficiency of printing. A number of dramatic  technological innovations have since added a great deal of character and  dimension to the place of print in culture. Linotype was introduced in 1884 and  marked a significant leap in production speed. The typewriter made the  production and "look" of standardized print much more widely  accessible. The process of setting type continued to go through radical  transformations with the development of photo-mechanical composition, cathode  ray tubes and laser technologies. The Xerox machine made a means of  disseminating print documents available to everyone. Word processing transformed  editing and contributed dramatic new flexibility to the writing process.    Computer printing has already moved through several stages of innovation, from  the first daisy-wheel and dot matrix "impact" printers to common use  of the non-impact printers: ink-jet, laser and thermal-transfer. Both the    Internet and interactive multimedia are providing ways of employing the printed  word that add new possibilities to print's role in culture. The printed word is  now used for real-time social interaction and for individualized navigation  through interactive documents. It is difficult to gauge the social and cultural  impact of new media without historical distance, but these innovations will most  likely prove to signal another major transformation in the use, influence and  character of human communication.    
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