Essay on Psychopathology and Abnormal Psychology Essay

One of the most controversial aspects of society throughout history can be seen in the way society views people with illnesses. Often times, people persecute their fellowmen just because they do not seem â€Å"normal† or they seem to â€Å"not belong† with the current society. These problems have led to the development of a branch of psychology which aimed to look at the causes and other related information that formed these mental illnesses. This branch of psychology came to be known as abnormal psychology. Abnormal psychology is that segment of the field which studies mental illnesses and abnormal behavior. The field covers problems such as depression, obsession, and even sexual deviation. The field also traced the symptoms, etiology, effects, and how these illnesses are maintained. Before we study abnormal psychology though, we must first look into what people see as abnormal. Historically, many of the earliest civilizations attribute mental disorders and illnesses as manifestations of evil spirits; some even have practices which remove parts of the skull using primitive tools as a means of releasing these evil spirits. As time progressed though, people such as priests, shamans, and witch doctors have been employed to supposedly rid these individuals of the â€Å"malicious† spirits which inhabit their bodies. During the times of the Greeks and the Romans, diagnosing and identifying mental illnesses have become more scientific. However, during this period, mystical and supernatural explanations still prevail over the ideas of modern science. One example is Homer, according to him, mental illnesses are caused by God, taking away the minds of the victims. It is not until Hippocrates wrote numerous accounts, journals, essays, papers and other scholarly work that made the study more scientific. In his papers, Hippocrates wrote about things such as psychosis, mania, phobias, and paranoia. His theory, however, still is flawed because he attributed the illnesses to four fluids in the human body: black and yellow bile, phlegm, and blood. During the middle ages, more horrifying and disturbing accounts were given, According to studies, during this period, people with mental illnesses were classified as witches, and they were â€Å"hunted† so as to rid them of the physical world. It was further justified by the writing of the Malleus Malifacarum (Withc’s Hammer) in 1486. In 1563, a person by the name of Jahann Weyer wrote a book called De Praestigiis Daemonum (The Deception of Demons). The book discredited the beliefs that demons were the culprits in mental illnesses and instead brought out the point that natural causes may indeed result in abnormal behavior. He also looked at the possibility of the use of drugs as sparks which caused these said disorders. With his work, the study of mental abnormalities became more humanitarian and started to look for treatment, rather than damnation, for its victims. In 1769, Benjamin Rush, a professors of chemistry and medicine at the college of Philadelphia became the father of American psychiatry. He instituted reform by putting into action several changes such as better ventilation, separation and classification of violent and non-violent patients, and created programs for recreation catering to the patients who suffer from mental illness. By 1880, Dorthea Dix, a schoolteacher from Boston started a campaign which led to the opening of 32 psychiatric hospitals which prioritized the poor and the needy. Several other prominent people paved the way for the contemporary notion of psychopathology. Emil Kraeplin was the one who introduced to society different classifications of mental disorders. This led the way to a closer relationship between medicine and psychiatry. The classification focused on two important groups – the praecox or what is no known as the schizophrenics, and the manic-depressive psychopaths. He believed that these illnesses were caused by chemical imbalance and irregularities in other aspects of the person such as one’s metabolism. Another important person which helped develop the field of study was Clifford Beers. Beers himself suffered a mental breakdown but was able to overcome it. Upon his recovery, he wrote a book which he titled A Mind That Found Itself. Beers and his book were responsible for the foundation of the National Committee for Mental Hygiene, a branch of government which worked to prevent illnesses as well as make sure that any treatment conducted is classified as humane. Today, abnormal psychology focuses on the 4 D’s, these are distress, dysfunction, deviance, and danger. One should note though, that these 4 d’s are seen as judgments, not objective behavior. First of all is dysfunction. Dysfunction is defined as a difficult or abnormal function. In psychology, one of the most popular diseases caused by a dysfunction of the brain is schizophrenia. This disorder is caused by enlarged ventricles, reduced blood flow to the frontal lobe, and an excess of dopamine. Schizophrenia is a chronic disorder that is characterized by people who talk to themselves, yell at someone else which seem imaginary, and other symptoms. Another aspect of the psychopathology is distress. Distress in psychology can lead to numerous diseases, most popular of which are anorexia and bulimia. Often times, people who develop these conditions see it as a way of coping with negative emotions or painful feelings. Traumatic events in a person’s life may also trigger disorders in eating. Danger results in one of the most overlooked psychological disorder in an individual. Often times, notions of fear will develop into anxiety. Anxiety, unlike normal fear, can be characterized by four inherent characteristics. First of all, it is defined by a specific target; secondly, anxiety is experienced in response to the target of fear; third, the target feared by the individual is avoided; and finally anxiety tends to be more chronic. One of the most interesting in the 4 d’s is deviance. We might see something as deviant behavior, but we do not know is that this deviant behavior for us is the deviant’s â€Å"normal† function. This is why this is the most blurred classification out of all of the things that we characterize as abnormal. From here, there are three important viewpoints which look at mental disorders and their causes. These three models are the biological, psychosocial, and the socio-cultural models. First of all, the biological model looks at the brain as the cause of the abnormal behavior. According to proponents of this model, mental disorders are caused by the different chemical imbalances in the brain, and as such, leads to the difference in a person’s behavior. The socio-cultural approach looks at the role that society plays with regards to human behavior. According to its proponents, society and culture play a major role in determining if an individual will be labeled as â€Å"mentally ill† or has a mental disorder. Often times, this is where social deviance is seen; this is due to the idea that one is deviant for a culture may be the norms of the other. Finally, the psychosocial approach looks at underlying influences which are often times unconscious. This approach looks at the childhood and past experiences of the victim. Proponents of this approach are Sigmund Freud and Josef Brener. The approach theorizes that the disorder occurs when the individual becomes â€Å"fixated† to the stage wherein the negative experience has occurred. Looking at these evolutions in the field of abnormal psychology, it becomes positive enough that the approach, which was more of spiritual during earlier times, transforms itself into a more rational field of study. More importantly, these approaches lead us not to discriminate people with these disorders, but rather try to understand them and help them get better. Bibliography Abnormal Psychology. Blackwell Publishing. Retrieved April 10, 2009 from http://www. blackwellpublishing. com/intropsych/pdf/chapter15. pdf What is Abnormal Psychology? About. com. Retrieved April 10, 2009 from http://psychology. about. com/od/glossaryfromatoz/g/abnormalpsyc. htm Harris, Kevin. History of Abnormal Psychology. History of Psychology. Retrieved April 10, 2009 from http://www3. niu. edu/acad/psych/Millis/History/mainsheet. htm Bickard, Mark. The Nature of Psychopathology. Retrieved April 10, 2009 from http://www. lehigh. edu/~mhb0/psychopath. html

How the bill of rights have been violated Essay

Summary Since September 11, 2001 the fear of terrorism has eroded the rights and liberties that define American society. There have been egregious violations of Constitutional rights and international law related to the government response to the attacks of one year ago. The Executive branch of the Constitution has taken control of the whole situation regarding the war on terror by using the Executive Orders and not compromising with the other two branches resulting in seriously compromised constitutional guarantees of both citizens and non-citizens. Example of Bill of rights The previous example pertained to the first, fourth, fifth and sixth amendment rights of the citizens and non citizens, mentioned in the Bill of Rights. Amendment I Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. Amendment IV The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. Amendment V No person shall be held to answer for a capital, or otherwise infamous crime,  unless on a presentment or indictment of a grand jury, except in cases arising in the land or naval forces, or in the militia, when in actual service in time of war or public danger; nor shall any person be subject for the same offense to be twice put in jeopardy of life or limb; nor shall be compelled in any criminal case to be a witness against himself, nor be deprived of life, liberty, or property, without due process of law; nor shall private property be taken for public use, without just compensation. Amendment VI In all criminal prosecutions, the accused shall enjoy the right to a speedy and public trial, by an impartial jury of the state and district wherein the crime shall have been committed, which district shall have been previously ascertained by law, and to be informed of the nature and cause of the accusation; to be confronted with the witnesses against him; to have compulsory process for obtaining witnesses in his favor, and to have the assistance of counsel for his defense. Rights – Enforced / Denied In this situation the previous rights have been denied. â€Å"From the USA Patriot Act’s overbroad definition of domestic terrorism, to the FBI’s new powers of search and surveillance, to the indefinite detention of both citizens and non-citizens without formal charges, the principles of free speech, due process, and equal protection under the law have been seriously undermined.† (from the article attached!)

INTERNATIONAL STUDIES IN BUSINESS Assignment Example | Topics and Well Written Essays - 500 words

INTERNATIONAL STUDIES IN BUSINESS - Assignment Example However, the industrialization is an imperative need for England if the government is interested into fulfilling the basics of the country’s population. Taylor guided the managers to promote sameness and integrative objective setting in the organizations. The idea needed the companies to get highly trodden in order to facilitate effective communication. The SMEs have a smaller setup as compared to other larger forms of the organizational structures and therefore, they can provide the perfect venue for the execution Taylor’s philosophy towards organizational culture and structure. The main idea behind International Labor Organization’s definition of child labor is to give children an opportunity to experience growth, nourishment and development before becoming an active part of the workforce. The areas upon which the definition emphasizes are age, safety of children who work and it is strictly against the work that is taken without making appropriate compensation to the less-aged workers. Child labor does not encompass everything that is done by the children and ILO allows organizations to hire youngsters to do the jobs which do not strain them significantly. The current business, entrepreneurial and corporate mindset is looking to minimize the cost of production and they look to save each and every penny at their disposable. The child labor is the cheapest workforce available and the companies always seek cheap labor and therefore, businesses in all parts of the world are hiring children to do their dirty work. However, the developing economies and emergent nations have gotten the worst condition in this regard because of their poor legal infrastructure and framework. Nevertheless, the organizations such as UNO and WTO have to play their due roles in terms of causing the companies to implement modern labor laws until than they remain a set of dream-words. Additionally, the humanistic values are required to

EvidenceBased Practice Coursework Example | Topics and Well Written Essays - 250 words

EvidenceBased Practice - Coursework Example The open-ended questions are useful where the researcher is not aware of the expected responses and are a characteristic of the qualitative research (Houser, 2013). Reliability is the concern seeking to address the issue of stability and consistency. Tools and other instrumentations need to project stable and consistent results when the research or experiment gets repeated over time. In research, reliability is the condition through which a measurement process yields this consistency in the scores received given there are no changes in phenomenon over repeated measurements. Reliability is essential in that the results attained depict the actual measures affecting a particular phenomenon. In that case, the researcher can prescribe the best remedy and make a conclusion regarding the issue under consideration (QMSS, n.d). Researchers need to ensure that instrumentations are reliable before relying on the information from this hardware in reach a conclusion. High levels of reliability reduce measurement errors and in the case actual effects of an intervention get identified. To achieve reliability then the researcher needs to consider the calibration especially in the measure of non-physiologic characteristics in the instrumentation and between raters (Houser,

Effects of Advertising on the Society Essay Example | Topics and Well Written Essays - 1250 words

Effects of Advertising on the Society - Essay Example This essay stresses that current commercials have capitalized on the power of sexual appeal to attract more customers or at least attract the attention of the TV viewers in the country. As a result, it is common to watch adverts of different companies ranging from food, service and product companies, using the female sex appeal to reach out to specific consumers. This has massive impact on the morals of the society and affects the overall growth of children and teenagers with respect to behavior. This paper makes a conclusion that advertising is a tool that a business must use to ensure that it remains competitive in the market and increase its market share and profitability. As a result, the channels of advertising have tremendously increased with the advancement in information technology, which has enabled organizations to widen their scope. However, advertisements have been shown to affect societal growth and morals negatively as they create false impression on people especially children. This affects their behavior and results in the development of habits and behaviors that affect their normal growth and health. Increased consumption of junk food as depicted in adverts is not all healthy since it increases obesity in teenagers. This increases their exposure to lifestyle diseases such as obese dependent diabetes, high blood pressure, and the development of cancerous tissues.

DiSC Personality Sssessment Research Proposal Example | Topics and Well Written Essays - 750 words

DiSC Personality Sssessment - Research Proposal Example How important is it that a persons' DISC Profile match up with the perceived needs of a particular job I wish to address this problem specifically within the context of a teacher's perception of a secondary principal in his or her role of leading teachers through the change process. This could serve as a useful tool in improving the performance of a secondary principal or even help in defining the actual expectations for a particular position. From this basic research, many more meaningful studies could come about. The problem is that we wish to understand what teachers need from the secondary principal in terms of DISC traits and if these perceived needs have the potential to be fulfilled within the actual relationship. We could discover if it is in some way helpful to use the DISC Profile in identifying future candidates and delineate which particular qualities in the candidate make them most appropriate. The study could be used as an aide to modify the performance of an existing principal by identifying key areas for improvement. The purpose of the study is to determine if there is any correlation between a teacher's perspective of DISC Profile personality traits of an ideal secondary principal and the actual results of DISC analysis of a secondary principal... One provocative theory is that the teachers know best about which personality traits a principal must possess in order to achieve success in leading them through the change process. In an ideal situation, these expectations would be fully realized during the change and correlate closely with the actual DISC assessment of a successful principal. This is the most tempting possibility because it is the simplest and most straightforward. It lends credence to the idea that there is a high degree of correlation between expectations and outcome. When the project is moving along according to plan, then it is an excellent indicator that all is well. Further investigation is required only when the performance is unsatisfactory. The DISC analysis is a useful tool because it is geared towards self-improvement and personal growth. In this study, discrepancies between actual and perceived DISC traits could be revealing in such a way that would allow a secondary principal to achieve his or her full potential. If from a teacher's perspective a secondary principal was lacking in some critical personality trait and this conflicted with his or her DISC Profile, then that might indicate the capacity and need for change. The DISC Profile could act as a common ground between all of the individuals involved in the process and provide direction for increasing the effectiveness of the project as a whole. The methodology of this research study would involve the distribution, collection, and analysis of a DISC type personality trait inventory sent to teachers and comparison of these inventories to an actual DISC Profile completed by the secondary principal. As a model for the study, one local high school would be selected to participate based on interest and the ability to

Assignment 4 Essay Example | Topics and Well Written Essays - 500 words - 1

Assignment 4 - Essay Example Sign in to get into the classroom†. The student enters a login and selects an option from a drop down menu containing a list of subjects. Welcome to the year 2020, where students from all over the world take lessons together thanks to Internet. With new advancements in hypermedia and multimedia systems, students now can take lessons at their chosen time in a virtual classroom. They no longer need a teacher to take them through lessons as they learn independently, at their own pace, with technological assistance. Taking on the role of a trouble-shooter, a teacher steps in only when students encounter difficulties with a particular aspect of study. A learning activity in 2020 could very well be like this: A student clicks open a textbook and learn concepts through a variety of text, visual images and graphics. At the end of the chapter, a voice takes the student through a quick test, which has been designed by the teacher. The test will evaluate the student’s understanding and accordingly mark grades. In case of below-average grades, a link will direct the student to a â€Å"real† teacher who will then explain the concept through video conferencing. Thus a teacher operates behind the scenes and designs strategies instead of being a direct participant in the learning process. In such a scenario, advanced forms of Internet and the virtual reality systems form the dominating aspects in a learning process. The use of hypermedia and multimedia in project assignments will motivate students to study better and faster. Teachers, on the other hand, can keep a track of student’s progress by designing rubrics and other evaluation strategies. In a system where learning is more student-centric and students have the freedom to choose their subjects and pace, an assumption is made here that they are well equipped with the intelligence and the maturity to monitor their studies. This can be a hindrance in case of children with low levels of

Intellectual Property paper Essay Example | Topics and Well Written Essays - 1750 words

Intellectual Property paper - Essay Example The main controversy of the current situation in realm of IPR can possibly be formulated as follows. On the one hand, IPR holders require that government should implement new laws ensuring absolute security of their intellectual property. This requirement seems logic and reasonable, especially if we take into consideration the growing number of intellectual property thefts that occur these days. Absence of effective legislation may lead to further growth of IPR infringements. Yet, on the other hand, in light of the recent developments in the realm of IPR protection, a number of experts express concern that requirements of IPR holders to fully protect their intellectual assets might potentially erode capabilities that have been previously permitted to the public by copyright law under the "fair use" doctrine or its cousins, such as 'first sale' or 'limited term' doctrine. This paper identifies the most controversial issues associated with intellectual property rights in contemporary environment and analyzes whether IPR are justified in the form they currently take. The traditional instrument, which regulates use of intellectual property, is intellectual property law. ... The statue protected British printers after the advent of the printing press, and also protected European book importers1. From legal perspective the IPR norms and regulations covering the digital environment are more complex and controversial than those applied for traditional media. As a result, many legal practices, which are highly effective for protection of the IPR in traditional environment, may not be applicable nowadays2. Despite recognition of the need to adjust traditional intellectual property laws in order to reflect the recent changes in this realm, the situation still leaves much to be desired, both domestically and internationally. As Boyle ironically noticed nearly ten years ago, ".modern international policy towards IPR much resembles previous 'freedom of the seas'3. Despite multiple declarations, the situation remains practically the same up to date. Notwithstanding efforts of the US and EU to unify national legislations, efforts of WTO, and in many cases outdated Acts regulate modern principles of digital data4. The issue of intellectual property in digital environment is covered by several Acts in the United Kingdom. UK legislation differentiates the IPR of physical materials (e.g. print data) and digital IPR. At the same time, British legislation does not cover as many aspects of digital IPR as, for example, American one. The old laws are still in use in many cases which hinders proper protection of IPR in digital domain5. According to British legislation, intellectual property rights are; "legal rights which result from intellectual activity in the industrial, scientific, literary and artistic fields"6. As well as American and pan-European

Goldings modern fable Lord of the Flies Essay Example for Free

Goldings modern fable Lord of the Flies Essay What gave Golding the inspiration to write the great novel, Lord of the Flies? He wrote the Lord of the flies novel soon after the war, which was later published in 1954. So it was soon after the war when he wrote it. So was this where his inspiration came from for the novel. Did seeing children suffering give him ideas? Did the Hitler give him inspiration for jack and Churchill for Ralph? Did the war lead him to write the book at all? We dont know now, and probably never will do! But we can guess. We can try and work out what made him write this incredible tale of the children gone savages who fight for survival on the island. The children where being evacuated from the war when they crashed. Ralph was the first character to be introduced. He came out the story to be the strong one. The leader who only wanted the best to come of things and to end it all and get home, just like Winston Churchill wanted to win the war. Jack on the other side, turned out to be more evil, more sadistic and much more savage then Ralph. He was being compared to Hitler or Mussolini. The main evil powers in the Second World War. The conch represents the democracy in the play. It could well be related to the democracy between countries, the vote, the councils and the League of Nations. Golding could well of thought of a symbol that was needed to represent this on the island. The only thing stopping them from tearing each other imp from limp. Just like the rest of the world in the war. The conch was there for peace on the island, and the councils were there to stop the world from destroying one another completely. The fire could well represent a piece of the war of mass destruction. The blitz, for example. It destroyed half of London, like the fire destroyed half the island. Londoners were getting scared the war would never end, after something so bad happened. Golding incorporated this by using it like the boys on the island, seeing this destruction made them realise, this may never end, and they may all die soon. Once they had been there a little while. They began to turn into savages. Ralph knew this wasnt going to end soon. They knew things were going to happen, friends and enemies would be made and it would be along time till it ends. This was the case of the war. Hitler and Churchill knew it was a long-term war and they could be there for years. Golding probably noticed during the war, that people tried to be brave. But beneath the skin, they are truly scared. The people who went off to war, had to be brave, to show those they are confident, that they want to win, to set an example for the people at home and the children. Golding sees this, and puts this into his characters. Everyone on the island was scared, Especially the littluns. Ralph and Jack have to be strong. They are scared, but need to put on a brave face for the sake of everyone. People will breakdown without stronger people to support them like Ralph and jack and the bigguns. Golding has again, related his characters to the human beings that took part in the war. He has compared them, and they basically have the same feelings, just shown in different ways and surroundings. Golding also relates the ending to the war. How d-day is the same as the last bit of the Book. However, Ralph was now related to Hitler and Jack, Churchill. This is because, Jack is winning, and he almost has Ralph, almost has him stuck and almost has the end of Ralph. He has him cornered, when it ends. Just before Ralph is about to be killed it all over. The ordeal they have gone through has ended in 5 minutes. Just like, the last day of the war, When Germany is close to loosing, they surrender, and its all over. I think the early 20th century was a good source for Goldings book, Lord of the Flies. The war was the main thing to happen in the years of Golding writing the book. He saw things first hand and wrote down this in a story, which he changed to make a story, but used the same roots as the war stories. Golding book was a fabulous story of boys, who are stranded, but he hides the fact hat its related to the war well. You dont really notice it, but looking beneath the skin of the book, you actually realise the strong resemblance it has with the war.

The Daylesford Organic Farm Concept Essay Example for Free

The Daylesford Organic Farm Concept Essay Hello, everyone. Today I will be discussing the prospect of an organic farm-based business that I feel would be very beneficial for our company. To begin, I would like to talk about an already successful business based on the organic farm concept that is present in the United Kingdom. The name of this business is Daylesford and its purpose for this discussion is to look at it as somewhat of a template as to what our eventual business can be. First, we should take a look at a brief overview of the Daylesford Organic Farm concept. According to author Gwenda Brophy (2004), Daylesford Farm was first opened in 2002 by Sir Anthony and Lady Bamford with the purpose of selling different kinds of produce that had come from their estate (para. 13). The Bamford’s farm had already been growing organic produce for a good while prior to the opening of the business and had been selling it on the open market. As time went on, it only made sense to progress this on to a more direct outlet (para. 14). Brophy (2004) stated that it is very important for many people to know where their food comes from and as such the level of quality control is closely monitored by the Bamfords as they are directly involved in the entire organic process. Some of the examples of what is done by the Bamfords include growing their own wheat, carrying out the milling process and baking much of their own bread (para. 14). In addition to the organic produce that is offered by Daylesford, the shop also has a cafà © where customers can enjoy anything from a cup of tea to an organic steak. The Bamfords’ plan has been to continue to introduce new products as often as possible and although organic products are what Daylesford is known for, not every product is organic. Above all, the most important element to Daylesford’s products, organic or non-organic, is that they all maintain the same high level of quality (para. 19). Brophy (2004) notes that Daylesford is a traditional farm shop at its core but with both its non-wealthy and wealthy customers, catering to customers’ needs and the way the shop is styled is critical to its success (para. 16). In marketing the Daylesford concept, the shop has generally relied on word of mouth but has also been a presence with many charitable and community events (para. 17). Potential Market Segment Next, it is important that the target market for our organic-based business is identified. There are many factors here to consider when marketing our organic products to the consumer. Authors Bellows, Diamond, Hallman and Onyango (2008) noted that studies have linked organic purchases to consumers with perceived attributes that include taste, freshness, quality, safety and health (para. 7). In terms of the socio-economic characteristics of the organic consumer, research has shown that they are likely to have had a high education of college or above, are urban dwellers, have a high income, are younger consumers in age and predominantly female. The research on what motivates the organic consumer to purchase organic products reveals that the private benefits relating to food consumption are more important than the knowledge of the public benefits regarding organic farming. Essentially, it is more important to the consumer to purchase these products for the taste, freshness, convenience and health than out of concern for the environment as organic farming helps in reducing water pollution and protecting natural habitats (para. 8). In addition to the variables just mentioned, Dr. Deacue Fields also states that in determining the target market for organic produce and products, approximately 72% of consumers are classified as Generation X and Y while 69% of them are classified as Baby Boomers. In regards to income, more specifically, 35% of people considered as organic consumers earn more than $50,000 as opposed to the non-organic consumer which comprises a total of 30%. Finally, taking into account the geographic location of the common organic consumer, the majority of them are concentrated in the Western and Midwestern regions of the United States (â€Å"Marketing†, 2011). I think you will find that all of these elements combined will be of great help in  targeting our potential market for organic products. The Value Proposition Now, I would like to discuss the benefits that our organic-based business will offer to our target customers. First, as far as the functional benefits are concerned, one of the key factors is that organic produce offers the consumer a healthier option when it comes to one’s eating habits. In regards to chemicals, organic produce refrains from using any kind of synthetic pesticides, fertilizers, fungicides, herbicides or synthetic preservatives and additives. As such, the amounts of hazardous residues within organic foods are basically restricted to the lowest amount (â€Å"Organic†, n.d.). In terms of emotional benefits, our organic business can provide the good feeling that customers will have knowing they are choosing a much healthier alternative when consuming our foods. Studies and research that included a series of scientific experiments have shown that many organic foods such as dairy, fruits and vegetables contain a higher level of antioxidants, approximately up to 40% more than non-organic foods. These antioxidants help greatly in minimizing the rates of natural chemical oxidation of body cells therefore supporting healthier organs. Further studies have also confirmed that these antioxidants are very effective regarding heart-promotion (â€Å"Organic†, n.d.). All of these factors combined will contribute to the emotional feeling that our customers will have about themselves and the choices that they are making. Finally, I would like to address the self-expressive benefits of what our business can provide. These benefits can come about as a result of the image that our consumers display of themselves to others including friends, family, co-workers and acquaintances. The good feeling that our consumers already have regarding their health choices and purchasing our products can be reflected upon these other individuals. This will potentially allow us to draw in more customers as they are introduced to our business and the healthier and tastier products that we provide. Conclusion In summary, I think you will find the potential of an organic business in  the vein of Daylesford to be very beneficial to our company. With the increase that has occurred in the number of individuals opting for a healthier lifestyle within recent years, now is the perfect opportunity for our company to take part in this venture. As we have seen, the market for this type of business is large and growing and with our unique skills and techniques, we can provide a service that is equally as successful here in the United States. References Bellows, A. C., Diamond, A., Hallman, W. K., Onyango, B. (2008). Understanding consumer interest in organics: Production values vs. purchasing behavior. Journal of Agricultural Food Industrial Organization, 6(1), 1-31. Retrieved from http://eds.b.ebscohost.com.proxy.devry.edu/eds/pdfviewer/pdfviewer?sid=af0e28a8-a1aa-4bea-b2d5-41190f879738%40sessionmgr112vid=15hid=120 Brophy, G. (2004, Mar 27). Down on the farm shop: Country living: Gwenda brophy visits two very different variations on a rural staple and finds common ground. Financial Times. Retrieved from http://search.proquest.com/docview/249488024?accountid=44759 Fields, D. (2011). Marketing organic products. [Data file]. Retrieved from http://www.tuskegee.edu/sites/www/Uploads/files/About%20US/TUCEP/Organic%20Farming%20Training/Marketing%20of%20Organic%20farming.pdf Organic food and benefits. (n.d.). [Data file]. Retrieved from http://www.english.umd.edu/sites/default/files/interpolations/pdf/dong.pdf